GreenChoice™ aims to foster large communities of empowered consumers. We use expert analysis and machine learning to score grocery items for health and sustainability. Specifically, we score products (0 to 100) for freshness, nutrition, health safety, animal welfare, transparency and sustainability. Our GreenScores™ enable individuals to quickly identify products that align with their values. Through comprehensive product scoring, personalized user feedback and increased connectivity, GreenChoice hopes to foster large communities of informed consumers.
We’re developing a browser extension which enables users to view how products match their preferences (based on our GreenScores™) while shopping online for groceries. We plan to launch our beta version this summer 2018 and welcome you to sign up as a beta user to receive early access!
MORE INFO COMING SOON.
Conflict of Interest Policy
We at GreenChoice™ are keenly aware that food and beverage companies may have a vested interest in influencing our company analyses and product scoring process, in order to earn higher GreenScores™. Consequently, we will do everything in our power to avoid perceived or real conflicts of interests. For this reason, GreenChoice™ we will review GreenChoice™ quarterly for any potential conflicts of interests based on the following guidelines.
There exists a perceived or real conflict of interest for GreenChoice™ if:
- A food or beverage company pays GreenChoice™ to score its products.
- A food or beverage company pays GreenChoice™ to advertise or promote its brand and/or products.
- A food or beverage company pays GreenChoice™ to use the GreenScore™ for advertising, marketing, or promotion.