The GreenChoice™ platform empowers consumers to create a healthy, just and sustainable world by inspiring value-based purchases and responsible consumption. We score groceries for health and sustainability, leveraging expert analysis and machine learning to aggregate and synthesize information on industry, companies and their products. We collect and use data from many well-respected scientific authorities, non-profits, and third-party certifiers.
Our GreenScores™ enable individuals to quickly identify products that align with their values. The GreenScore™ System scores each product (0 to 100) for nutrition, freshness, health safety, animal welfare, transparency and sustainability, which together compile a product’s GreenScore™.
We’re developing a browser extension which enables users to view how grocery items match their preferences (based on our GreenScores™) while shopping online for groceries. We will launch our beta version this fall 2018 and welcome you to SIGN UP as a beta user to receive early access! MORE INFO COMING SOON.
Through comprehensive product scoring, personalized user feedback and increased connectivity, GreenChoice hopes to foster large communities of informed consumers.
Conventional agriculture is responsible for nearly a quarter of global greenhouse gas (GHG) emissions, while traditional mono-cropping and livestock rearing require an unsustainable amount of energy, water, and chemicals to produce our food. Furthermore, many industrialized practices have normalized the exploitation of farmers, workers, and animals. We’re here to change this.
GreenChoice™ will empower consumers to support a sustainable food system by purchasing environmentally-friendly and socially-responsible products. No longer will consumers be subjected to the misleading claims and confusing labels made by major food and beverage producers, which make even the most informed consumers anxious about which eggs to buy: free range or cage free; non-GMO or vegetarian fed; local non-organic or non-local organic? GreenChoice™ will harness the power of personal computers and smartphones to inspire consumers to make point-of-purchase decisions that align with their personal values – leading to behavioral changes, improved communal health and happiness.
With millions of users, GreenChoice will leverage consumers’ collective power to push industry to produce products that nurture, rather than harm, people and the planet. In this way, GreenChoice users will contribute to the development of healthier, more just and sustainable communities.