GreenChoice Empower API & Food Database

Access our comprehensive health & sustainability food database and easy-to-use API, powering game changing grocery experiences for consumers and business leaders.

Empower API & Data Service Packages

We’ve analyzed 360K+ food products and can process your entire catalog in days, instead of months

Base

We offer affordable Base data collection for SKUs not in our database
  • Product Name
  • Brand Name
  • Product Image(s)
  • Manufacturer Description
  • Quantity Description
  • Net Weight
  • Nutrition Facts
  • Ingredient List
  • Allergen Statement

Base+

Everything from Base, plus:
  • Certifications
  • Food Type Classifications
  • Diet Tags
  • Allergen Tags

Premium

Everything from Base+, plus:
  • Nutrient Tags & FDA Nutrient Claims
  • Ingredient Tags
  • Sustainability Tags
  • Values Tags

GreenScore® Ratings & Better-for-You Recs

  • Total GreenScore®, Summary Description, & Better Alternatives
  • Nutrition Rating, Nutritional Value Tag, Insights, & Better Alternatives
  • Processing Rating, Processing Value Tag, Insights, & Better Alternatives
  • Ingredient Safety Rating, Ingredient Values Tag, Insights, & Better Alternatives
  • Environment Rating, Environment Value Tag, Insights, & Better Alternatives

Climate
Labels

  • Carbon Footprint Estimate, Footpint Value Tag, & Equivalent
  • Water Footprint Estimate, Footprint Value Tag, & Equivalent

Recommendations

  • Substitutes
  • Better-for-You Alternatives
  • Bought Together

All packages include updates.

We meet you where you’re at

Simplifying SKU-level data on diet, health & sustainability is what we’re good at.

So you don’t need to stress learning, updating, and managing the latest science, standards, and regulatory compliance.

Connect with us →

Our food data & product attributes

We evaluate foods’ macro and micro nutrient profiles to derive science-backed (FDA-compliant) nutrient claims. Built by our registered dietitians.

eg. High Fiber, Low Fiber, High Carb, Low Carb, Low Saturated Fat, High Saturated Fat, etc. 

We analyze product ingredients and match them to consumer ingredient preferences and ingredient groups that have known health impacts.

eg. No Artificial Colors, No Nitrates, No MSG, Contains Whole Grains, etc.

We evaluate product claims, certifications, and ingredients to derive evidence-backed  sustainability insights about a product.

eg. Minimally Processed, Low Carbon Footprint, Palm Oil-Free, etc.

Our nutrition and environmental science team has done the hard work, building science-backed labels to help your customers find the products they seek.

eg. Real Ingredients, Plant-Based, Climate-friendly, Highly Nutritious, etc.

We collect and standardize all base product information from the product package and online product detail pages.

eg. Product Name, Brand, Ingredients, Nutrition Facts, Description, Claims, Certifications, etc.

Our AI-based product classification engine analyzes each product’s attributes to categorize them in their most-fitting category, subcategory, type, and subtype.

eg. Milk > Plant-Based Milk > Soy Milk > Plain Soy Milk

We derive 10+ diets from standardized product information, built by our registered dietitians according to the most recognized clinical nutrition resources.

eg. Low FODMAP, Keto, Vegan, Paleo, No Added Sugar, etc.

We derive 20+ allergen warnings from standardized ingredient information considering all ingredient derivatives, according to the most recognized clinical nutrition resources.

eg. No Soy, No Corn, Contains Gluten, Contains Dairy, etc. 

We analyze each food’s estimated carbon and water footprint, using our life-cycle inventory database of 3,000+ ingredients from a standardized collection of leading peer-reviewed commodity life cycle assessments. Our process is based on the GHG Protocol Product Standard.

eg. Low Carbon Footprint (78 gCO2eq per serving, like driving a car 0.2 miles).

Help shoppers make healthy choices with nutrition scores and processing scores for any food or beverage product. Our Nutrition Score is based on the FSAm-NPS standard, and our Food Processing Score is based on the EPIC & NOVA Systems (standards widely used by medical experts and European retailers).

eg. Nutrition Score: 75/100.

​​Help your shoppers make eco-conscious choices with science-based environmental footprint &/or ingredient safety scores based on foods’ estimated carbon footprint, water footprint, use of toxic additives, pesticides, antibiotics, & hormones–based on standards from GHG Protocol, WHO, USDA, FSIS, EPA, & more.

eg. Environment Score: 92/100.

Help shoppers discover the best options for their personal dietary needs and values. Our Recommendations API includes: Substitutes, Better-for-You Alternatives, Best for You, and Bought Together Pairings. Each recommendation engine can be personalized–filtered to match a user’s dietary preferences.

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Our story

Founder and CEO Galen Karlan-Mason is no stranger to the perils of food shopping or the power of food as medicine. As a kid growing up in rural Vermont, he suffered from complex food allergies (gluten, rice, citrus) that made his parents’ weekly trip to the grocery store a time-consuming and frustrating affair.

Learn more →

GreenChoice team photo

GreenChoice collects, analyzes, & scores SKU-level health & sustainability data.

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