Use Cases

Help your customers shop their dietary needs & values with ease

Food allergies, diets, health goals, sustainability preferences – it should be easy for your customers to find the products they want.

60%

of Americans are actively seeking foods to support their health, but 90% don’t know which products are healthiest.
Attest, 2022

39%

of Americans want to buy sustainable products, but 3/4 don’t know how to identify them and half don’t trust brands’ claims. 
IFIC, 2022 | GreenPrint, 2021

50%

of Americans follow a diet and 30% shop for someone with food allergies.
IFIC, 2022

Shop and filter by diet & values

Enable customers to shop by their dietary needs, preferences, and values with ease. Help your customers find products faster and easily discover new items to improve customer satisfaction & increase basket size.

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Evidence-based clean labels for online product collections & in-store shelf-tags

Show your customers products that match their lifestyle values, with science-backed, evidence-based labels and tags for: Real Ingredients, Plant-Based, Climate-Friendly, Highly Nutritious, and more.

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Evidence-based clean labels for online product collections & in-store shelf-tags

Show your customers products that match their lifestyle values, with science-backed, evidence-based labels and tags for: Real Ingredients, Plant-Based, Climate-Friendly, Highly Nutritious, and more.

Try it out →

GreenScores® with Better-for-You & Planet swaps

Add evidence-based health ratings and sustainability ratings on product pages with an educational description and smart Better-for-You recommendations.

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Product page enrichment

Ensure you have complete product information for customers – like ingredient lists and nutrition facts – to keep customers happy, increase conversions, and support new item sales. Then win with transparency.

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Product page enrichment

Ensure you have complete product information for customers – like ingredient lists and nutrition facts – to keep customers happy, increase conversions, and support new item sales. Then win with transparency.

Try it out →

Cited by

Our story

Founder and CEO Galen Karlan-Mason is no stranger to the perils of food shopping or the power of food as medicine. As a kid growing up in rural Vermont, he suffered from complex food allergies (gluten, rice, citrus) that made his parents’ weekly trip to the grocery store a time-consuming and frustrating affair.

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GreenChoice team photo

GreenChoice collects, analyzes, & scores SKU-level health & sustainability data.

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