This is a very important question – the following are reasons we feel you can and should trust us,
but if you’re not convinced please shoot us a message via our Connect page with any questions or
1. We’re not making things up! We rely on data from existing authorities in personal and public
health, environmental science, human rights, sustainable agriculture, and beyond. For more info on
our data sources check out our GS System page.
2. We will always be honest with you about how we
evaluate companies and their products, and we we will always be honest with you about how we make
money and who pays us.
3. Our Founder and CEO Galen Karlan-Mason grew up in rural Vermont, raised by
two former hippies in the woods. His parents built their house with ~14 friends and installed solar
panels on their roof to heat their water, and just 2 years ago they installed additional panels to
go 100% renewable. His family raises chickens for eggs and made a point to give their 7 hens more
space than the hens have ever dared to explore. His dad drives an electric car and an electric
motorcycle. When growing up everything was recycled and lights were never left on after leaving a
room. Galen’s parents place value on experiences, nature, personal relationships, kindness,
education, and our responsibility to give back. Galen is the product of these values, and Galen
started GreenChoice because he was frustraited by how hard it was to make food choices that
supported his allergies, health goals, and values. Galen and the rest of the GreenChoice team feel
strongly that “it should be easier” to make informed food choices, and it is our goal to empower
consumers with the knowledge needed to eat food that is healthy for them and the planet. Galen hopes
GreenChoice will leverage our collective buying power to push companies to act in our best interest
and to produce products that nurture – rather than harm – us and the planet.