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          Welcome to the GreenChoice Community!


          Please read our privacy policy! It’s important that you know what type of information we collect about you, and how we will use that information.


          Hello and welcome! We are GreenChoice, PBC (“GreenChoice”, “we,” “us,” or “our”), and we thank you for your interest in becoming a user and member of the GreenChoice community.


          GreenChoice takes great care to protect your private and personal information under applicable legislation. Before you start using GreenChoice, please take a moment to carefully read and understand our Privacy Policy, which tells you what personal information we collect about you, how we use that personal information, how this information may be shared, and what choices and rights you have with respect to this information.

          Our Privacy Policy applies to your access and use of all GreenChoice services and content, which includes the GreenChoice app (“App”) available on the App Store and Google Play Store, and the GreenChoice website (“Website”) at (collectively, the “Services”). 

          By using GreenChoice’s Services, and accepting the Terms of Service, you agree to this Privacy Policy. If you do not agree to this Privacy Policy, you may not use the Services.

          GreenChoice is headquartered in the United States of America and our Services are provided to you by GreenChoice, PBC. If you are a resident of the European Union (“EU”), GreenChoice, PBC is the controller of your personal data for the purposes of the EU data protection legislation.

          This policy was originally written in English. To the extent a translated version conflicts with the English version, the English version governs. Unless indicated otherwise, this Privacy Policy does not apply to third party products or services or the practices of companies that we do not own or control, including other companies you might interact with on or through the Services.

          If you have questions or comments about this Privacy Policy, please contact us at:


          GreenChoice relies on a number of legal bases to collect, use, share, and otherwise process the information we have about you for the purposes described in this Privacy Policy, including:

          • as necessary to provide the Services and fulfill what we promised in our Terms of Service. For example, we cannot provide the barcode scanning function, if we do not collect and use your device’s camera permission information;
          • where you have consented to the processing of your information;
          • where necessary to comply with a legal obligation, such as a court order or to exercise or defend legal claims;
          • to protect your vital interests, or those of others, such as in the case of emergencies;
          • where you have made the information public;
          • where necessary in the public interest; and
          • where necessary for the purposes of GreenChoice or a third party’s legitimate interests, such as those of our service providers and partners.


          The legitimate interests of GreenChoice and our third-party service providers and partners include:

          • providing and improving the Services. We do so as it is necessary to provide the Services to you, and to keep developing and improving such Services, and to offer customized and tailored offerings to you such as curating “Best for you” product lists and suggesting “Better for you” alternatives.
          • Supporting our partners. We do so as it is necessary to provide our partners, like food companies and grocery retailers, with customer insights and trend analysis that support their continued engagement with the Core Purpose of GreenChoice, “for empowering people to create a more just and sustainable world.”
          • Keeping the Services safe and secure. We do so as it is necessary to ensure the Services are secure, and to protect against fraud, spam and abuse, etc.


          When you use GreenChoice, we collect various types of information about you. Some of this information like user accounts and email address, can be used to identify you (“Personally Identifying Information” or “PII”), and some of this information, like activity and log data, cannot be used to identify you (“Non-Personally Identifying Information” or “Non-PII”).

          The amount and type of personal information we ask for depends on the nature of the interaction. GreenChoice will only collect such information as is necessary or appropriate to fulfill the purpose of the User’s requested interaction with GreenChoice.

          We collect information in a few different ways, including information that you entered when you sign up, from third parties (for example, if you choose to log in with Facebook), and automatically when you use the App (for example, when you scan products and/or add them to your shopping lists).

          Information you provide us

          We collect information that you provide us, including:

          • Account and profile information: We collect information you provide us to sign up for an account, such as your name, email, username and password, and optional information such as profile picture.
          • Content you submit: We collect information and content that you submit to the App, such as when you nominate a new product for listing in the App.
          • Communications: When you communicate with us (via email, etc.), we store a copy of your communications.
          • Surveys and contests: If you choose to participate in any of our surveys, or promotions, we will collect the information you provide us at that time.

          Such information is generally considered to be personally identifying information.

          If you do not want to provide us with any personally-identifying information, you may choose to not create a user account, but you must acknowledge that it will prevent you from engaging in the full suite of Services offered by GreenChoice.

          Information from third parties

          We collect information that third parties provide us, including information from other platforms, publicly available information, and information from our partners, service providers and retail affiliates. The information we receive from these other platforms for log in or sign up purposes will generally be considered Personally Identifiable Information.

          • Other Platforms: GreenChoice allows you to sign up and log in to the Services using accounts that you have created with third-party platforms, such as Facebook. If you access these Services with a third-party account, we will collect information that you have agreed to make available, such as your name, email address, public profile information, friends list, etc. This information is collected by the third-party account provider and is provided to GreenChoice under their privacy policies. You can generally control the information that we received from these sources using the privacy settings in your third-party account.
          • Publicly available information: GreenChoice may collect information that you make available to the public, such as when you make an Instagram post about the App on your public Instagram page.
          • Service Providers: We may receive information about you from our partners, service providers and retail affiliates. For example, Hubspot may provide us with your updated email address.

          Information automatically collected when you use the Services

          We collect certain information automatically whenever you use the Services.

          • App activity: We collect information about your use of the Services, including your search activity, the products you view, the date and time of your visit, etc.
          • Camera permission information: We collect camera permission information when you allow GreenChoice to access your device’s camera in order to use the barcode scanning, receipt scanning, and photo function of the App.
          • Barcodes and photos: We collect barcodes that you scan with your device’s camera, as well as photos of products that you submit via the App.
          • Device information: We also collect information that your device provides us in connection with your use of the Services, such as your mobile or tablet device type, system language, mobile carrier, browser type, IP address, etc.
          • Cookies and similar technology: We use cookies in connection with your use of the Services to collect information related to what you see and interact with. Cookies are small files placed on your hard drive that assist us in providing our services. We may use cookies to collect usage information, determine our total audience size and traffic and determining which areas of the Website are of greatest interest to users.
          • Web Beacons/Pixel Tags. These are invisible tags placed on certain pages of our Website. When you access our Website, pixel tags generate a notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. If you turn off cookies, the pixel tag will simply detect an anonymous website visit. We may use web beacons to recognize users and access traffic patterns.


          In general, we use both Personally Identifiable Information and Non-Personally Identifiable Information in order to administer, operate and provide the Services to you.

          Here are some of the ways that we use your information:

          How we use your Personally Identifiable Information

          • troubleshooting technical issues that you encounter;
          • to analyze, evaluate and improve the functionality and experience of our Services. For example, we use crash reporting to be able to fix issues promptly.
          • to respond to customer service inquiries when you contact us;
          • to prevent fraud and to maintain a quality experience for our business purposes or legal reasons;
          • to enforce our Terms of Service and Privacy Policy;
          • to provide you with system or administrative messages relating to the Services;
          • to let you know about new features or updates to our Terms of Service or Privacy Policy;
          • to send you information about your relationship or transactions with us;
          • to send you marketing communications (where you have opted-in to receive such messages);
          • to administer surveys, contents or promotions (to the extent that you have opted-in to participate in these).

          How we use your Non-Personally Identifiable Information

          • to analyze, evaluate and improve our Services functionality and experience. For example, we use analytics to gain insight into what actions you are taking within the App;
          • to personalize your GreenChoice experience, such as suggesting “Better for you” alternatives to products that you scan, search or view.
          • to help food and beverage companies and retailers improve their products to better serve your needs and support the best interests of our Community, society, and environment.

          Aggregated Statistics

          We may also de-identify or aggregate the information collected in connection with the Services, in ways that do not personally identify you. From time to time, we may use this non-identifying aggregated information to perform statistical analyses of user behavior and demographics in order to measure the interest in and use of the GreenChoice Services, to identify market trends, or to publish performance indicators such as number of downloads, number of active users, etc.

          Any use of your information that is incompatible with these uses will be disclosed to you in advance so that you may opt out of such uses at your discretion.


          GreenChoice will not sell any of your Personally Identifying Information (PII) to anyone. We reserve the right to disclose, distribute, transfer, and sell Non-Personally Identifying Information (Non-PII). 

          We share your information in the following ways:

          Service Providers

          We may share your information with third parties who provide services to GreenChoice, such as mailing list management by Hubspot, analytics and reporting by Google Analytics and Amplitude, and push notifications by OneSignal, etc. These service providers will only have access to the information necessary to perform these limited functions on our behalf and are required to protect and secure your information. Except as otherwise stated in this Privacy Policy, these third party service providers are required not to use your information other than to provide the services requested by us.


          Mediavine Programmatic Advertising (Ver 1.1)

          The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

          First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

          Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

          The Website collects the following data using a cookie when serving personalized ads:

          • IP Address
          • Operating System
          • Operating System version
          • Device Type
          • Language of the website
          • Web browser type
          • Email (in hashed form)

          Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

          If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website  and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

          For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.


          Legal Requests

          We cooperate with law enforcement inquiries and demands for information that are made under force of law. Therefore, we may disclose your information (a) to any governmental authority as part of an investigation to determine our compliance with any applicable law, rule, or regulation (including privacy laws, rules, and regulations), in accordance with the applicable law (b) in response to a court order, subpoena, discovery request, or other lawful judicial or administrative proceeding, in accordance with the applicable law (c) as otherwise required under any applicable law.

          We may also disclose your information if we determine in good faith that disclosure is reasonably necessary or appropriate to protect the property rights of GreenChoice, third parties, yourself or the public at large.

          Sale of Business

          If GreenChoice becomes involved in a business merger, acquisition, securities offering, bankruptcy, reorganization, dissolution or other similar transaction, we may share or transfer your information in connection with such a transaction. If we do this, such disclosure will be subject to confidentiality arrangements that are typical of such transactions.

          Testimonials and FAQ

          If you send us feedback or a request for information or support in relation to our Services, we reserve the right to publish the content of your feedback or request (with any PII removed) for the purposes of sharing your feedback with others or clarifying our Services for other users (e.g. in a “Testimonials” or “FAQ” section).


          GreenChoice may share with or sell to food companies and retailers non-identifying aggregated information, so that said parties can improve their products or offerings to better serve your needs and support the best interests of our community, society, and environment.  If we do this, such disclosure and the results thereof shall never conflict with GreenChoice’s Corporate Purpose, “for empowering people to create a more just and sustainable world.”


          We will be at the industry standard when it comes to protecting your information.

          GreenChoice strives to protect your information. We use commercially reasonable administrative, technical, and physical measures to safeguard your information in our possession against loss, theft and unauthorized use, disclosure or modification. We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. For data transmission security, we use standard encryption protocols (SSL/HTTPS) for transmission of information. The encryption process protects your information by scrambling it before it is sent to us from the App. Our hosting service providers for our database and application are reputable third-party hosting service providers whose privacy, security, transparency and industry-specific standards are best-in-class. Our systems and databases are backed up regularly to help protect your information in case of an uncontrollable catastrophe.

          Unfortunately, no data transmission over the App and the internet and no storage of data can be guaranteed to be 100% secure. Therefore, while we strive to make all reasonable efforts to use commercially acceptable means to protect your information, we cannot warrant the security of any information you transmit to us, and you acknowledge that there is always some risk when transmitting information to us through the Services.

          7. DATA RETENTION

          Your information will be kept with us as long as your account is active.

          We retain information as long as it is necessary to provide the Services to you and others, subject to any legal obligations to further retain such information. Information associated with your account will generally be kept until it is no longer necessary to provide the Services or until you ask us to delete it or your account is deleted, whichever comes first. We may however retain information from deleted accounts to comply with the law, to prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the Terms of Service and take other actions permitted by law. The information we retain will, of course, be subject to this Privacy Policy.

          Information about you that is no longer necessary and relevant to provide our Services to you may be de-identified and aggregated with other non-personal data to provide insights which are commercially valuable to GreenChoice, such as statistics related to the use of the Services.


          Manage your settings in the “Account” section of the App and the “Settings” section of your device!

          Adjusting Notification and Email Preferences

          If you originally subscribed or opted-in to receive newsletter communications from GreenChoice, you may unsubscribe by following the instructions contained at the bottom of each type of email. All other notification settings, if applicable, may be found in the “Settings” section of your mobile or tablet device.

          Updating Account Information

          You may correct, amend or update profile or account information that is inaccurate at any time by adjusting that information in your “Account” section.

          Deleting Information and Accounts

          You may request that your account is deleted by contacting us at: GreenChoice will generally respond to your request within 10-14 business days.

          9. EU MEMBER RIGHTS

          Read this if you live in the EU!

          If you are habitually located in the European Union, you have the right to access, rectify, download or erase your information, as well as the right to restrict and object to certain processing of your information. While some of these rights apply generally, certain rights apply only in certain limited circumstances. We described these rights below:

          Access and Porting

          You can access much of your information by logging into account and accessing the “Account” section. If you require additional access or to download a copy of your data, please contact us at: GreenChoice will generally respond to your request within 10-14 business days.

          Correcting and Deleting

          You can also rectify, restrict, limit or delete much of your information by logging into your account and accessing the “Profile” or “Settings” screen. If you are unable to do this please contact us at: GreenChoice will generally respond to your request within 10-14 business days.


          Where we process your information based on our legitimate interests explained above, or in the public interest, you can object to this processing in certain circumstances. In such cases, we will cease processing your information unless we have compelling legitimate grounds to continue processing or where it is needed for legal reasons.

          Revoke Consent

          Where you have previously provided your consent, you have the right to withdraw your consent to the processing of your information at any time. In certain cases, we may continue to process your information after you have withdrawn consent if we have a legal basis to do so or if your withdrawal of consent was limited to certain processing activities.


          Should you wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local supervisory authority.


          We will respond to all requests that we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. We may ask you to verify your identity in order to help us respond efficiently to your request.


          The Services are hosted and operated from within the United States. If you are located outside of the United States and choose to use the Services or provide information to us, you acknowledge and understand that your information will be transferred, processed and stored in the United States, as it is necessary to provide the Services and our obligations to you under the Terms of Service.

          11. CHILDREN

          The Services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from individuals under 18 years of age. In the event that we learn that we have collected personal information from a child under 18 years of age, we will take appropriate steps to delete that information. If you become aware or believe that a child has provided us with personal information, please contact us as provided in the Contact Us section.



          We welcome any feedback you may have as a potential or current member of the GreenChoice community. Please feel free to send us comments, register a complaint, or ask questions about our Services. We may store your communications, including any personal information you include in them, so that we can effectively respond to you.

          Links To Other Websites

          GreenChoice Services may contain links to other websites on the internet maintained by third parties. Clicking on a link to a third party site will make you leave the Services and go to the site you requested. We cannot control the activities of third parties. Therefore, we cannot accept responsibility for any use of your PII by such third parties, and we cannot guarantee that these third parties will adhere to the same privacy practices as GreenChoice. We encourage you to carefully review the privacy policies of any other service provider from whom you request services.

          Social Media Features and Widgets

          GreenChoice Services may include social media features and widgets (“Social Media Features”) such as the Facebook “Share” function. You agree that the Social Media Features may collect your IP address, which page you are visiting on our Services, and may set a cookie to enable the Social Media Features to function properly. Your interactions with these Social Media Features are governed by the respective privacy policy of the company providing the feature.


          GreenChoice reserves the right to make changes to this Privacy Policy at any time and at our sole discretion, so please check back frequently. If we decide to change our privacy practices, we will post the changes to this Privacy Policy, on the homepage of our Website or “Account” screen of the App, as an update alert sent to your mobile or tablet device, by sending you an email update, and/or any other places we deem appropriate so that you can be made aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

          If you have questions about this Privacy Policy, please contact us at