Published: January 14, 2020
GreenChoice had quite the year in 2019. We made big strides in building your trusted food discovery and insights platform. In doing so, we began to manifest our mission – empowering thousands of shoppers to buy food that is healthy for them and the planet. We could not be more excited to continue building our product and Community in 2020.
After raising pre-seed funding in early 2019, we scaled our proprietary GreenScore® System – which aggregates and analyzes evidence-based data on diet, health, and sustainability from 100+ sources – to evaluate over 90,000 food and beverage products sold across thousands of U.S. retail locations. In June ’19, we released the GreenChoice – Food Assistant – our grocery shopping companion app that simplifies and tracks healthy and sustainable food choices. Thanks to local press coverage by The Boston Globe, Natural Awakenings Boston, StartHub Boston, and Brandeis University, the app was downloaded by over a few thousand organic users in Greater Boston, as well as a few other U.S. metros (insights coming soon in our 2019 by the Numbers recap).
We have learned a tremendous amount from our early-users, and we are deeply grateful for the support, patience, and passion shared with us by our growing Community. Help us improve GreenChoice in 2020 by taking our 5 question survey!
*We capitalize Community because it is only through GreenChoice’s collective Community consciousness that we will improve our personal, societal, and planetary health.
We love our Community, so when you told us in 2018 you wanted a grocery shopping companion that guides you to make the right food choices for you and the planet – we dedicated 2019 to building exactly that.
It’s confusing to know what food products are healthy and meets your needs, add in the aspiration to buy products that reflect your personal values and it just gets harder. It takes a lot of work to be an informed consumer – nutrition science is ever-evolving, product labels are often misleading, ingredients are hidden, some brands are more transparent than others – even if we had the time to do hours of research every day most of us are bound to get overwhelmed by the plethora of competing information, only to make choices that don’t always reflect our values. I know I did (and still do sometimes).
We developed and launched the product GreenScore®, an unbiased food rating system that evaluates food & beverage products across dimensions of health and sustainability.
GreenChoice – Food Assistant lets you search, browse, or scan products to see their GreenScore® along with easy-to-understand insights that break down the nutritional value, processing, food safety, and environmental impact of over 90,000 food and beverage products in the U.S.
We all have our own values, dietary preferences, and needs. As someone who has a serious food allergy, is trying to avoid added sugar and wants to eat a more plant-based diet, I know how hard it can be to search through the 20,000+ product options at the average grocery store. Convenience is critical when it comes to making healthy and sustainable food choices, so we’re working to make it as easy as possible to find the right food products for you.
You told us you shop at different grocery stores because while one store may be convenient another may have great prices and yet another may have better product options. It turns out you’re not alone, the average U.S. household shops for groceries at four different retailers every month (FMI, 2019).
There are a handful of calorie trackers and food diary apps on the market, which enable us to track the basic nutrient profile of our diet with tedious daily entry; you told us you wanted a passive way to track your progress and get feedback on your grocery purchases.
Here is a sneak peek at some of what’s coming to the GreenChoice Community in the year ahead!
GreenChoice, PBC has evaluated and rated more than 340,000 food & beverage products across hundreds of attributes related to diet, health, and sustainability. Easily find the best products for you, the planet, & your budget. Let’s make 2020 a year of personal health and sustainability!